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Alumni Giving Case Study

The American Economist

Description: The American Economist is a leading refereed journal published by the International Honor Society in Economics – Omicron Delta Epsilon – for the enhancement of research in economics. It publishes articles in all areas of economics, particularly in economic education. The Journal publishes a combination of theoretical and empirical articles as well as shorter notes, book reviews and comments on published papers.

Coverage: 1960-2014 (Vol. 4, No. 1 - Vol. 59, No. 2)

Moving Wall: 3 years (What is the moving wall?)

The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a "zero" moving wall, so their current issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted.
For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available.

Terms Related to the Moving Wall
Fixed walls: Journals with no new volumes being added to the archive.
Absorbed: Journals that are combined with another title.
Complete: Journals that are no longer published or that have been combined with another title.

ISSN: 05694345

Subjects: Business & Economics, Business, Economics

Collections: Arts & Sciences IX Collection, Business & Economics Collection, Business III Collection

Young Alumni Giving

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Copy and Share Everything
CURRENTS ArticleA time portal that allows prospective students to glimpse their future at the U.K.'s University of Huddersfield drives this entertaining yet informative five-minute video; the University of Chicago's Short List email newsletter offers one-stop shopping for news, job listings, events, and stories ranging from the enlightening to the offbeat; and Towson's Presidential Ambassadors expanded their mission of educating peers about the importance of philanthropy by creating the university's first student-giving campaign.

The Young and the Selfless
CURRENTS ArticleThe Chestnut Hill School educates its students early about the responsibilities of alumni. The tween students have embraced the message with stunning success.

Where Younger Donors Go for Data
CURRENTS ArticleYoung major donors research causes on the web, according to new research noting the importance of donor-friendly websites.

Grassroots Organizing
CURRENTS ArticleWhen a group of young Tufts alumni said it wanted to raise money for the institution, the university gladly obliged.

Not Afraid to Ask
CURRENTS ArticleA $500 gift from new graduates may seem like a lot to ask, but Notre Dame found that young alumni are willing to give at that level if the gift specifically benefits students.

Advance Work: Test Driving Text Giving
CURRENTS ArticleMedia coverage that accompanied the Haiti relief effort brought new visibility to the texting-to-give concept. Now colleges and universities are experimenting with the new technology to engage young alumni and raise funds.

Contar con la ciencia
CURRENTS ArticleEn la Universidad de California, los investigadores más nuevos de San Diego están en la búsqueda de adelantos—en la ciencia y en procuración de fondos

Preparando el Terreno
CURRENTS ArticleExisten menos de veinte escuelas y universidades en Estados Unidos en las que al menos la mitad de sus ex alumnos contribuya financieramente con su alma máter en un año determinado. Y la tendencia va a la baja, no al alza. ¿Por qué sucede esto? ¿Se pueden permitir las instituciones que esta situación continúe?

Advance Work: The Habit of Giving
CURRENTS ArticleResearchers find that alumni who gave regularly in their first five years out gave on average eight times more in the long run than those who donated the same amount in the first five years but did not make a steady habit of it.

Advance Work: Blah-Blah Blues
CURRENTS ArticleThe blah-blah letter has been a tried and true fundraising appeal for young alumni. But a recent backlash might be the signal of its demise.

Cultivating Your Crop
CURRENTS ArticleThere are fewer than 20 colleges and universities in the United States in which at least half of the alumni contribute financially to their alma mater in any given year. And this trend is headed downward, not up. Why is this the case, and can institutions afford to let it continue?

着意耕耘,自有收获
CURRENTS Article美国有不超过20所大学每年能获得半数以上的校友通过捐赠回馈母校。这个数字有待持续下滑,毫无上升的迹象。为什么会有这种趋势?大学能坐视这种情况持续恶化吗?

Cultiver Vos Terres
CURRENTS ArticleMoins de 20 établissements d’enseignement supérieur aux Etats-Unis bénéficient d’une contribution financière annuelle d’au moins 50% des anciens.Et cette tendance est à la baisse. Pourquoi ? Nos institutions peuvent-elles se permettre de laisser ce phénomène continuer?

Advance Work: A Will to Give
CURRENTS ArticleIf older alumni and donors are your bequest prospects, you might want to lower your age range, according to a recent report on the topic.

Advance Work: The Gold Standard
CURRENTS ArticleThe U.S. Southeastern Conference institutions are intense athletics rivals. Now they are channeling that competitive spirit to encourage their young alumni to give to the annual fund.

Cultivating Young Sprouts
CURRENTS ArticleMillennials are arriving on campuses with a strong sense of engagement and looking for ways to serve the community. They want to connect to something larger than themselves, but they either aren't receptive to fund-raising efforts or they feel their money can do more good at the grassroots level. Development professionals need to capitalize on their desire and get them involved in giving to their institutions while they're still undergraduates. One way is to foster communication and working relationships among development, alumni relations, and student affairs. The article describes several successful and creative cultivation and education programs at various institutions that take a collaborative approach.

Cream of the Crop
CURRENTS ArticleThis article profiles a few of CASE's 2005 Circle of Excellence award winners in the fields of fund-rasing, special events, campaigns, marketing, alumni programs, stewardship, and advancement services operations.

AdvanceWork: Rivalries Revisited
CURRENTS ArticleEleven campuses in the Big Ten Conference encourage young alumni giving by competing each year in the Big Ten GOLD Challenge. The contest pits participating campuses against each other to determine whose young alumni are most generous. A Web site tracks each class's giving percentage. Participants include Penn State, Ohio State University, Purdue, and others.

Forever in Your Debt
CURRENTS ArticleHeavy student loan debt can make young alumni feel they can’t afford to make a gift. The author explores trends in student debt and proposes four strategies for addressing the problem in appeals to young alumni. This article is of interest to annual giving officers and development and alumni professionals who work with young alumni.

Talking Points: Grants Today, Gifts Tomorrow
CURRENTS ArticleTo determine how student aid affects giving after graduation, researchers at Vanderbilt University analyzed factors that influence young alumni giving. Data on 2,822 graduates over eight years showed that receiving a need-based scholarship raised a graduate’s likelihood of giving by 12 percent, while need-based loans reduced the probability by the same degree. The amount of aid had no effect.

The Young and the Restless
CURRENTS ArticleTwo trends are increasing the number of young major gift prospects: the intergenerational transfer of wealth to the baby boomers from their parents, and the increase of young stars in high-paying fields. As a group, young donors often face financial insecurity, have a desire to give back to the community, are focused on the bottom line, and may be seeking status. To cultivate young major-gift prospects, consider approaching them through other young alumni or older major givers; try a challenge; keep an eye on the annual fund for prospects; and let them start small. A sidebar profiles two top young women philanthropists.